Comments on: Private communities – focus groups on steroids http://socialmedia.pl/privatecommunities-focus-groups-on-steroids/ Blomedia Thu, 10 May 2012 19:09:32 +0200 http://wordpress.org/?v=2.8.4 hourly 1 By: Dawid Pacha http://socialmedia.pl/privatecommunities-focus-groups-on-steroids/comment-page-1/#comment-37 Dawid Pacha Wed, 23 Sep 2009 17:02:04 +0000 http://socialmedia.pl/?p=241#comment-37 @CommunispaceCEO Diane could you tell us more about these private communities? There are companies in Poland trying to do this. Like a cosmetics brand Lirene on their Social Network Site around their brand <a href="http://www.znamy-sie.pl/" rel="nofollow">http://www.znamy-sie.pl/</a> . Maybe I shouldn't judge it right after they started, but I think they are already doing this somehow wrong. <br><br>Lirene gives awards to users who invite the biggest amount of other users (friends) to the site (this is called "awards for active users") and to those who write most interesting comments (jury picks up them up and use them in campaign meaning they have to be positive). So in the end they will not find out what their products lack, because they don't want to hear this.<br><br>Diane tell us what requirenments must these online focus groups, this social platform meet in order to be objective, productive and useful as a source of insight? What kind of incentives for the community do you use? @CommunispaceCEO Diane could you tell us more about these private communities? There are companies in Poland trying to do this. Like a cosmetics brand Lirene on their Social Network Site around their brand http://www.znamy-sie.pl/ . Maybe I shouldn't judge it right after they started, but I think they are already doing this somehow wrong.

Lirene gives awards to users who invite the biggest amount of other users (friends) to the site (this is called “awards for active users”) and to those who write most interesting comments (jury picks up them up and use them in campaign meaning they have to be positive). So in the end they will not find out what their products lack, because they don't want to hear this.

Diane tell us what requirenments must these online focus groups, this social platform meet in order to be objective, productive and useful as a source of insight? What kind of incentives for the community do you use?

]]> By: Dawid Pacha http://socialmedia.pl/privatecommunities-focus-groups-on-steroids/comment-page-1/#comment-36 Dawid Pacha Wed, 23 Sep 2009 16:42:36 +0000 http://socialmedia.pl/?p=241#comment-36 @CommunispaceCEO Diane could you tell us more about these private communities? There are companies in Poland trying to do this. Like a cosmetics brand Lirene on their Social Network Site around their brand <a href="http://www.znamy-sie.pl/" rel="nofollow">http://www.znamy-sie.pl/</a> . Maybe I shouldn't judge it right after they started, but I think they are already doing this somehow wrong. <br><br>Lirene gives awards to users who invite the biggest amount of other users (friends) to the site (this is called "awards for active users") and to those who write most interesting comments (jury picks up them up and use them in campaign meaning they have to be positive). So in the end they will not find out what their products lack, because they don't want to hear this.<br><br>Diane tell us what requirenments must these online focus groups, this social platform meet in order to be objective, productive and useful as a source of insight? What kind of incentives for the community do you use? @CommunispaceCEO Diane could you tell us more about these private communities? There are companies in Poland trying to do this. Like a cosmetics brand Lirene on their Social Network Site around their brand http://www.znamy-sie.pl/ . Maybe I shouldn't judge it right after they started, but I think they are already doing this somehow wrong.

Lirene gives awards to users who invite the biggest amount of other users (friends) to the site (this is called “awards for active users”) and to those who write most interesting comments (jury picks up them up and use them in campaign meaning they have to be positive). So in the end they will not find out what their products lack, because they don't want to hear this.

Diane tell us what requirenments must these online focus groups, this social platform meet in order to be objective, productive and useful as a source of insight? What kind of incentives for the community do you use?

]]>