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8 most important ingredients of placemaking

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By 2017, 2 million sq.m of retail space will be available on the Polish market. Nowadays, people prefer to shop on the Internet, so in order to attract them to the centre, they need to be provided with entertainment that will make them want to spend their free time there. The same is true of office space, in ...

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⚠️ Tiger: A fatal accident or a planned viral action

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The whole Internet is buzzing with indignation caused by the graphics published on Instagram by a marketing agency promoting the brand Tiger Energy Drink. On the first of August, on the 73rd anniversary of the outbreak of the Warsaw Uprising, Tiger's profile published an outrageous advertising post, which at the same time tarnished and trampled over a historical event sacred to Poles, and at the same time, quite sharply divided users ...

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8 most important ingredients of placemaking

By 2017, 2 million sq.m of retail space will be available on the Polish market. Nowadays, people prefer to shop on the Internet, so in order to attract them to the centre, they need to be provided with entertainment that will make them want to spend their free time there. The same is true of office space, in ...

Read it. "

How to stand out - laser shows and video mapping on buildings

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We have already seen laser shows on buildings or videomapping, we admired the Light Move Festival in Łódź. Everyone has come across light shows at least once in their lives. Such events can have not only cultural but also commercial overtones - in this way they become a promotional tool for commercial property managers ...

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[case study] How to attract 5000 people to an event at a mall?

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In December, in the Forum shopping centre in Gliwice, a long-awaited concert of the well-known singer Margaret took place. The event attracted several thousand people to the shopping centre, who came especially for the concert from all over the region. Usually, a standard set of communication activities is used for such events. Most shopping centres ...

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Instagram - 7 most common errors

Instagram

Instagram is one of the most popular social networking sites today, exchanged in one breath with giants such as Facebook and Twitter. Although Instagram is actually owned by Facebook, it is a separate product. The social networking site is linked to an application of the same name for mobile devices. So far, Instagram has managed to get more than 300 ...

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Placemaking

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An important role in people's lives is played by different kinds of places. In every city there are so-called public spaces, i.e. accessible to everyone, which are known and willingly visited by everyone. Not only parks and typical tourist attractions, but more and more often unique office buildings, where everyone dreams of working, squares or galleries ...

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